Lululemon - Winter Campain 2022
Beagle and Hound recently collaborated with Lululemon for their winter seasonal 2022 campaign shoot. The creative concept for the shoot was based on the idea of revelling in the benefits of pure presence, which refers to pulling ourselves out of the chaos and into the moment. The taglines for the campaign were 'feel more in your element' and 'presence makes possible.'
The shoot took place on location in Tasmania, Australia, with the aim of using the rich and varying landscape to work in with the colour palette of this season's Lululemon winter key pieces.
